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Category: Tech analysis

A CRM might be the wrong tool for your solo business

Posted on May 22, 2025

If you’re managing a handful of clients or leads at a time, a full-scale CRM might be more hassle than help.

Sometimes, a simple spreadsheet or well-structured email system does the job just fine.

Here’s why you’re stuck with Adobe (for now)

Posted on May 8, 2025

Adobe’s products are so renowned, that even the word “photoshop” has transcended its product line to become a verb in everyday language.

For solopreneurs, there are several reasons why Adobe may not meet your needs.

Before You Panic About Gmail…

Posted on April 23, 2025

Articles about Gmail being hacked are designed to elicit fear and panic in non tech users.

How are e-commerce platforms assisting small businesses impacted by tariffs?

Posted on April 16, 2025

On April 10, 2025, the United States imposed a 145% tariff against import goods from China. China in turn, on April 12, imposed a 125% tariff on American goods. Those most affected in this trade war are small e-commerce businesses who source goods from China either directly or via a dropshipping model.

Why Your Software Subscriptions Might Be Getting Pricier

Posted on April 9, 2025

Will your software costs rise due to tariffs? Here are two opposing views on how tariffs could affect your software costs.

When Software Platforms Fight, Small Businesses Lose

Posted on March 19, 2025

For years, Wordpress has enjoyed its position of being the most popular content management system. By powering 40% of all the world’s websites, it’s usually the first choice for small business owners.

Which content actually drives clients to your business?

Posted on February 19, 2025

Too often entrepreneurs create random content hoping something sticks. Or, they focus on education, lifestyle or branding content, which is directed at uninformed prospects, who are unaware of their product or service and the benefits they provide.

Why now is not the best time to invest in an SEO tool

Posted on January 22, 2025

When Google’s latest iteration of its Helpful Content Update (HCU) algorithm took effect in September 2023, it devastated niche website publishers who relied on long tail searches to get traffic.

6 Questions to Ask Before You Buy Software on Black Friday or Cyber Monday

Posted on November 27, 2024

If you’re anywhere on the Internet, or subscribed to any retail or digital store, you’ve already been swamped with Black Friday or Cyber Monday deals.

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