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Category: Trends

How VIP Days Help This Brand Designer Run a Lean, Burnout-Free Business

Posted on June 19, 2025

For service providers, scope creep means longer timelines, more stress, and lost income.

For brand designer, Christine Lieu-Guzauskas, the VIP day model solves that problem by building capacity to earn income without burnout.

How are solopreneurs using social media in 2025?

Posted on May 28, 2025

An increasing number of solopreneurs are choosing to promote their business in other places than social media.

Instagram’s CEO confirms that hashtags don’t work

Posted on March 26, 2025

Instagram’s CEO Confirms that Hashtags Don’t Work Instagram’s CEO Adam Mosseri, confirmed very casually in a street interview that hashtags don’t work (and apparently have not for a long time).

Why More Solopreneurs Are Quitting Social Media — and What They’re Doing Instead

Posted on March 5, 2025

Overwhelmed by the amount of work social media marketing requires, entrepreneurs are starting to abandon it in favour of good old email marketing.

Why now is not the best time to invest in an SEO tool

Posted on January 22, 2025

When Google’s latest iteration of its Helpful Content Update (HCU) algorithm took effect in September 2023, it devastated niche website publishers who relied on long tail searches to get traffic.

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