Challenge: Struggling to Turn Big Marketing Projects into Bite-Sized Tasks?
Most solopreneurs have only an hour a day to work on marketing. When you’re juggling multiple tasks with just a few hours to spare each week, it’s easy to feel stuck.
This feeling of paralysis can prevent you from making progress, and will impact your overall goals of earning income.
Solution: Break down marketing projects into smaller tasks
Example: Breaking down a marketing plan.
- Start with major milestones.
- Identify tasks for each milestone.
- Create an action plan for what you can achieve within an hour.
Milestone 1: Identify your marketing objectives
> Sample task: Write down specific, measurable goals (e.g., “Grow email list by 20% in 3 months”).
> Action plan: Use your hour to create a Trello card titled “Marketing Goals.”
- For example: “Increase website traffic by 25% in the next quarter by posting weekly blog content.”
Milestone 2: Research your target audience
> Sample task: Create buyer personas based on demographics, interests, and behaviors.
> Action plan: Take an hour to identify key details such as age, profession, pain points, and preferred communication channels for one target customer.
Milestone 3: Choose your marketing channels
> Sample task: Research which platforms are most effective for reaching your target audience.
> Action plan: Spend 30 minutes using tools like Google Trends, Instagram Analytics or Facebook Audience Insights to identify which platforms have the most engagement with your target demographic.
Milestone 4: Create a content strategy
> Sample task: Plan the type of content you’ll create (blog posts, videos, infographics, etc.).
> Action plan: In 30 minutes, based on research, brainstorm 10 content ideas based on your audience’s needs and interests.
Solution: Use Trello to break down major projects
Trello is an ideal tool for busy entrepreneurs, because it offers an intuitive and visual way to organize tasks and projects.
You can set up an account for free at: Trello.com.
There’s no learning curve, and it has a drag and drop interface, which makes it simple for even beginners to organize tasks. Solopreneurs can quickly set up boards, lists and cards without wasting time.
In Trello, tasks are displayed as cards on a board, which provides a clear overview of everything at a glance. Trello also helps to divide large projects into smaller, actionable steps, making big goals less daunting.
Click here to download Software ROI Guide’s One Hour Trello Set-up Guide
Solution: Trello tutorial
If you’re more of a visual person, this tutorial shows you how to get started on Trello in 5 minutes.